{"id":1331,"date":"2024-04-30T10:15:21","date_gmt":"2024-04-30T10:15:21","guid":{"rendered":"https:\/\/omd-e2b.com\/insights\/"},"modified":"2025-10-13T13:49:26","modified_gmt":"2025-10-13T13:49:26","slug":"insights","status":"publish","type":"page","link":"https:\/\/omd-e2b.com\/en\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;242739&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-Roboto&#8221; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;727377&#8243;]We know where the dog is buried.[\/vc_custom_heading][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;401759&#8243;]we find_insights[\/vc_custom_heading][vc_empty_space][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; width=&#8221;2\/6&#8243; uncode_shortcode_id=&#8221;675002&#8243;][vc_single_image media=&#8221;1190&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;330137&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;191780&#8243;]No matter the industry or situation your company is in, we uncover the insights that distinguish you and are essential for achieving communication success.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;969133&#8243;]Through precise analysis, we gain profound insights into people and their trigger points. From this understanding, we develop strategies that resonate with your target audience on a deeper emotional level.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;1200&#8243; uncode_shortcode_id=&#8221;638692&#8243;]During this stage, we inquire with questions like:[\/vc_column_text][uncode_list icon=&#8221;fa fa-circle&#8221; icon_color=&#8221;color-red&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;1600&#8243; uncode_shortcode_id=&#8221;755874&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>What does the purchasing cycle of my (potential) customers involve?<\/li>\n<li>What are their needs and preferences, and how can I effectively position my product to stand out from competition?<\/li>\n<li>Which touchpoints are particularly suitable for generating high-quality contacts and increasing my conversion rate?<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;155688&#8243;]<span class=\"text-color-red-color\">Qualitative Audience Sessions.<\/span><br \/>\n<span class=\"text-color-red-color\">Audience Profiling.<\/span><br \/>\n<span class=\"text-color-red-color\">Need State Analysis.<br \/>\n<\/span><span class=\"text-color-red-color\">Customer Journey Insights.<\/span><br \/>\n<span class=\"text-color-red-color\">Touchpoint Analysis.<\/span><br \/>\n<span class=\"text-color-red-color\">Topics of Interest &amp; Whitespace Analysis.<\/span><br \/>\n<span class=\"text-color-red-color\">Campaign PreTesting.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;172793&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;322154&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1182&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;174201&#8243; back_size=&#8221;contain&#8221;][uncode_counter value=&#8221;83&#8243; counter_color=&#8221;color-xsdn&#8221; font=&#8221;font-playfair&#8221; size=&#8221;fontsize-extralarge&#8221; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;348362&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_column_text uncode_shortcode_id=&#8221;985579&#8243; el_class=&#8221;counter-text&#8221;]of e<sup>2<\/sup> B2B decision-makers are not entirely satisfied with the target audience data available to them.[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;199239&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;906538&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;194318&#8243;][uncode_counter value=&#8221;39&#8243; counter_color=&#8221;color-red&#8221; font=&#8221;font-playfair&#8221; size=&#8221;h1&#8243; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;777271&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243; uncode_shortcode_id=&#8221;211835&#8243;][vc_column_text uncode_shortcode_id=&#8221;154790&#8243;]of companies do not have a set procedure for measuring the success of marketing and media campaigns.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;611252&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;175494&#8243;][uncode_counter value=&#8221;37&#8243; counter_color=&#8221;color-red&#8221; font=&#8221;font-playfair&#8221; size=&#8221;h1&#8243; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;584921&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243; uncode_shortcode_id=&#8221;164122&#8243;][vc_column_text uncode_shortcode_id=&#8221;691039&#8243;]do not know exactly what their target groups think about their brand\/products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;119306&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;103653&#8243;][uncode_counter value=&#8221;30&#8243; counter_color=&#8221;color-red&#8221; font=&#8221;font-playfair&#8221; size=&#8221;h1&#8243; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;623992&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243; uncode_shortcode_id=&#8221;938836&#8243;][vc_column_text uncode_shortcode_id=&#8221;204617&#8243;]do not know exactly what messages they need to deliver to their target audience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;196402&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-Roboto&#8221; text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;197202&#8243;]Empathy is a deep understanding of:[\/vc_custom_heading][vc_single_image media=&#8221;1619&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;702872&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;196402&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-Roboto&#8221; text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;122393&#8243;]With an exclusive LinkedIn cooperation and B2B panels, we find answers to new questions.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;196402&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;526785&#8243;]OMD e<sup>2<\/sup>b Insights with AgencyIQ[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;291147&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;308968&#8243;][vc_single_image media=&#8221;1243&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;180064&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;731477&#8243;]Full agency access to the global LinkedIn Insights platform and Audience APIs:[\/vc_column_text][vc_single_image media=&#8221;1289&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;157684&#8243; media_width_pixel=&#8221;250&#8243;][uncode_list uncode_shortcode_id=&#8221;604322&#8243;]<\/p>\n<ul>\n<li>Audience Analyzer Plus<\/li>\n<li>Whitespace Analysis<\/li>\n<li>Topic Analyzer Plus<\/li>\n<li>Exposure Analysis<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;789935&#8243;]Access to global industry tools[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;291147&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;917342&#8243;][vc_single_image media=&#8221;1244&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;102107&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;210066&#8243;]Full market access at a global level for industry-leading audience tools.[\/vc_column_text][vc_single_image media=&#8221;1288&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;930631&#8243; media_width_pixel=&#8221;250&#8243;][vc_column_text uncode_shortcode_id=&#8221;383307&#8243;]From Australia to Vietnam \u2013 Audience Insights for B2B target groups available in 52 markets.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; 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