{"id":1338,"date":"2024-04-30T10:17:38","date_gmt":"2024-04-30T10:17:38","guid":{"rendered":"https:\/\/omd-e2b.com\/impact\/"},"modified":"2025-10-14T07:23:41","modified_gmt":"2025-10-14T07:23:41","slug":"impact","status":"publish","type":"page","link":"https:\/\/omd-e2b.com\/en\/impact\/","title":{"rendered":"Impact"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-blue&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;175432&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-Roboto&#8221; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;923678&#8243;]Messen Sie sich. Am besten mit sich selbst.[\/vc_custom_heading][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;195036&#8243;]we make_impact and measurement[\/vc_custom_heading][vc_empty_space][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;675002&#8243;][vc_single_image media=&#8221;1258&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;right&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;472336&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;480737&#8243;]Qualit\u00e4t ist Trumpf: Nur wenn wir den Erfolg unserer Kampagnen und Marketingaktivit\u00e4ten messen und quantifizieren, sind wir in der Lage, die Effizienz unserer Kommunikationsaktivit\u00e4ten zu beurteilen.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;140623&#8243;]Dieses Wissen ist entscheidend, um daraus Erkenntnisse abzuleiten und zuk\u00fcnftige Kampagnen zu optimieren.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;1000&#8243; uncode_shortcode_id=&#8221;666177&#8243;]Mit den passenden Tools f\u00fcr Sie generieren wir umfassende Erkenntnisse &amp; Learnings f\u00fcr Ihre Kommunikationsziele.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;189402&#8243;]<span class=\"text-color-red-color\">Brand Trackings.<\/span><br \/>\n<span class=\"text-color-red-color\">Campaign Trackings.<\/span><br \/>\n<span class=\"text-color-red-color\">Brand Lift Studies.<\/span><br \/>\n<span class=\"text-color-red-color\">Sales Modellings.<\/span><br \/>\n<span class=\"text-color-red-color\">Awareness Modellings.<\/span><br \/>\n<span class=\"text-color-red-color\">Key Driver Analyses.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;103034&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;675918&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1182&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;209207&#8243; back_size=&#8221;contain&#8221;][uncode_counter value=&#8221;23&#8243; counter_color=&#8221;color-xsdn&#8221; font=&#8221;font-playfair&#8221; size=&#8221;fontsize-extralarge&#8221; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;952561&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;156981&#8243;]der B2B-Unternehmen haben einen fest definierten Prozess, um den Erfolg ihrer Marketing- und Mediaaktivit\u00e4ten zu messen.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;143124&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1182&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;190180&#8243; back_size=&#8221;contain&#8221;][uncode_counter value=&#8221;22&#8243; counter_color=&#8221;color-xsdn&#8221; font=&#8221;font-playfair&#8221; size=&#8221;fontsize-extralarge&#8221; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;632923&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;130812&#8243;]der B2B-Unternehmen erarbeiten regelm\u00e4\u00dfig Learnings aus vorherigen Kampagnen.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;154955&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; back_image=&#8221;1182&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;124598&#8243; back_size=&#8221;contain&#8221;][uncode_counter value=&#8221;80&#8243; counter_color=&#8221;color-xsdn&#8221; font=&#8221;font-playfair&#8221; size=&#8221;fontsize-extralarge&#8221; weight=&#8221;600&#8243; suffix=&#8221;%&#8221; uncode_shortcode_id=&#8221;167502&#8243; el_class=&#8221;textshadow&#8221; counter_color_type=&#8221;uncode-palette&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;180938&#8243;]der B2B-Unternehmen kommt das Thema Erfolgsmessung im hektischen Arbeitsalltag leider oft zu kurz, obwohl es von hoher Relevanz ist.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;104079&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;206939&#8243;]Seien Sie anderen Unternehmen voraus:[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;154867&#8243;]Wir tracken mit zahlreichen Insights-Tools die Wirkung von Kampagnen \u2013 f\u00fcr schnelle Learnings &amp; Optimierungen[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;606632&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;147856&#8243;]Mit dem Marken- und Kampagnentracking behalten Sie alle wichtigen KPIs kontinuierlich im Blick und haben einen genauen \u00dcberblick \u00fcber die St\u00e4rken und Schw\u00e4chen der einzelnen Ma\u00dfnahmen, um Learnings zu generieren und zuk\u00fcnftige Kampagnen zu optimieren.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;366506&#8243;][vc_single_image media=&#8221;1875&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;172496&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;205081&#8243;]Mit dem Sales\/KPI-Modeling geben wir Ihnen detaillierte Einblicke in die Wirkungsmechanismen Ihrer Kampagnen und zeigen auf, wie Sie die Effektivit\u00e4t und Effizienz Ihrer Kampagnen nachhaltig steigern k\u00f6nnen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;188124&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;203593&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-Roboto&#8221; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;268921&#8243;]Sie wollen wissen, wie es f\u00fcr Ihr Business funktioniert?<span class=\"text-color-red-color\"><br \/>\n<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;170480&#8243;]<span class=\"text-color-red-color\">Anne hilft!<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; 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