{"id":1397,"date":"2024-05-13T04:18:44","date_gmt":"2024-05-13T04:18:44","guid":{"rendered":"https:\/\/omd-e2b.com\/cases\/ikea-for-business\/"},"modified":"2024-07-05T10:00:34","modified_gmt":"2024-07-05T10:00:34","slug":"ikea-for-business","status":"publish","type":"portfolio","link":"https:\/\/omd-e2b.com\/en\/cases\/ikea-for-business\/","title":{"rendered":"IKEA FOR BUSINESS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;725161&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139884&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-playfair&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;747685&#8243;]This is a custom heading element.[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;113073&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;208317&#8243;]IKEA has identified the B2B sector as an important target audience for growth and has transferred the IKEA Family concept to them \u2013 welcome IKEA for Business! [\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;551566&#8243;]Our task was to develop a creative approach that meets the needs of the business audience and conveys a new &#8220;feel-good&#8221; feeling to them. The work environment should feel more like home. The visual approach focuses on clear benefit communication, with creative implementation occurring within an activating paid and owned media approach on relevant platforms such as Meta, LinkedIn, YouTube, and includes B2B data usage for programmatic purchasing. 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