{"id":1398,"date":"2024-05-13T03:54:22","date_gmt":"2024-05-13T03:54:22","guid":{"rendered":"https:\/\/omd-e2b.com\/cases\/roechling-bioboom\/"},"modified":"2024-07-05T10:02:56","modified_gmt":"2024-07-05T10:02:56","slug":"roechling-bioboom","status":"publish","type":"portfolio","link":"https:\/\/omd-e2b.com\/en\/cases\/roechling-bioboom\/","title":{"rendered":"R\u00f6chling BioBoom"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;725161&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139884&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-playfair&#8221; text_size=&#8221;h1&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;732708&#8243;]This is a custom heading element.[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;195536&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;153962&#8243;]Together with R\u00f6chling, a global provider of automotive solutions, we simplified a complex topic for a focused audience. The product launch of a new material, distinguished by its environmental friendliness and extreme flexibility in application, aimed to grab attention internationally among engineers and C-level executives of automotive manufacturers in the USA, China, and Europe. [\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;885838&#8243;]From naming to creating key visual, image videos, product packshots, social ads, and landing page, we designed and produced the entire launch campaign. BioBoom, its philosophy, and its various applications were made tangible through tight storytelling across various channels. In our media strategy, we employed carpet bombing to ensure multiple contacts with decision-makers. 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