Great B2B communication builds emotional connections that go beyond the product itself, driving a long-lasting influence on purchasing decisions.
The e2b solution
We are revolutionizing B2B marketing by combining empathy and emotion. This ensures that every campaign grabs attention and delivers tangible results, bridging the traditional gap between marketing and sales.
Our success formula Empathy x Emotions guarantees accurate data from the start, allowing us to develop strategies tailored to your needs. The key advantage: We know exactly what content to use and which channels to reach your target group emotionally. The impact will amaze you and surpass your past goals.
Eine Studie von OMD Insights. Repräsentative Online-Befragung in Deutschland; (Mit-) Entscheider für das Marketing- und/oder Mediabudget für B2B-Kunden. April 2024.
We are revolutionizing B2B marketing.
48%
of B2B purchasing decision-makers find advertising too boring.
71%
of B2B ads do not generate any impact.
30%
Almost 30% of thought leadership is mediocre or worse.
5%
Only 5% of B2B buyers are prepared to make a purchase at any given time.
LinkedIn B2B Marketing Benchmark Report 2023.
The e2b formula
The e2b formula gets you noticed by your target audience immediately.
We understand what drives people and how to connect with them.
It’s time to approach your target audience in a whole new way. And we’ve got the key to doing that.
Our customized e2b process begins from
This is how we create end-2-end experiences with more impact, adding value to your business. Because once we understand how to persuade our target audience, there’s no question we’ll succeed at it, both now and in the future.
What does OMD e2b do right?
„Working with OMD was really great! Our contacts at OMD were not only absolutely competent, but also absolutely on our wavelength when it came to translating our business needs into customized media solutions. Together, we developed innovative formats for lead generation and cross-country and cross-regional campaigns that have sustainably strengthened our SAP brand. The team also gave us great support with new marketing approaches such as data and account-based marketing. We always felt well looked after by OMD and would recommend them as a reliable partner at any time!“
„OMD has proven with E²B that they understand the challenges of business customers and offer dedicated solutions. OMD is an important partner and will be one of the first agencies to gain access to LinkedIn AgencyIQ reports“
„We have been working with OMD in the area of B2B strategy since 2018 and are completely impressed by their expertise and support. From video productions to brand strategies and media campaigns, we have achieved great results together so far. I am all the more looking forward to the upcoming B2B strategy workshop this year, in which we will develop a new marketing strategy based on our customer and product strategy.“
„Working with OMD was an inspiring and creative experience. They effectively showcased our disruptive and innovative systems for personalised medicine manufacturing in an engaging manner. The collaboration was constructive, and OMD consistently made us feel supported. Together, we succesfully completed groundbreaking projects.“
Our Exclusive Partnership
As our exclusive partner, TLGG Consulting tackles global digitalization challenges and offers cutting-edge, data-driven solutions for business models and product development.
Happy clients, happy agency
