83%
83% of B2B decision-makers are not entirely satisfied with the
target audience data available
to them.
39%
of companies do not have a set procedure for measuring the success of marketing and media campaigns.
37%
do not know exactly what their target groups think about their brand/products.
30%
do not know exactly what messages they need to deliver to their target audience.
Empathy is a deep understanding of:
With an exclusive LinkedIn cooperation and B2B panels, we find answers to new questions.
OMD e2b Insights with AgencyIQ
Full agency access to the global LinkedIn Insights platform and Audience APIs:
- Audience Analyzer Plus
- Whitespace Analysis
- Topic Analyzer Plus
- Exposure Analysis
Access to global industry tools
Full market access at a global level for industry-leading audience tools.
From Australia to Vietnam – Audience Insights for B2B target groups available in 52 markets.
Research partners and in-house capabilities
Close partnerships with leading market research companies.
More than 50 OMD/OMG internal market researchers in Germany.
Erfahren Sie in unserer aktuellen Studie „Decoding B2B-Marketing: Herausforderungen verstehen – Probleme lösen“ wie Sie sich differenzieren können.
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