We know where the dog is buried.

we find_insights

No matter the industry or situation your company is in, we uncover the insights that distinguish you and are essential for achieving communication success.

Through precise analysis, we gain profound insights into people and their trigger points. From this understanding, we develop strategies that resonate with your target audience on a deeper emotional level.

During this stage, we inquire with questions like:

What does the purchasing cycle of my (potential) customers involve?
What are their needs and preferences, and how can I effectively position my product to stand out from competition?
Which touchpoints are particularly suitable for generating high-quality contacts and increasing my conversion rate?

Qualitative Audience Sessions.
Audience Profiling.
Need State Analysis.
Customer Journey Insights.
Touchpoint Analysis.
Topics of Interest & Whitespace Analysis.
Campaign PreTesting.

83%

83% of B2B decision-makers are not entirely satisfied with the target audience data available to them.

39%

of companies do not have a set procedure for measuring the success of marketing and media campaigns.

37%

do not know exactly what their target groups think about their brand/products.

30%

do not know exactly what messages they need to deliver to their target audience.

Empathy is a deep understanding of:

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With an exclusive LinkedIn cooperation and B2B panels, we find answers to new questions.

OMD e²b Insights with AgencyIQ

Full agency access to the global LinkedIn Insights platform and Audience APIs:

Audience Analyzer Plus
Whitespace Analysis
Topic Analyzer Plus
Exposure Analysis

Access to global industry tools

Full market access at a global level for industry-leading audience tools.

From Australia to Vietnam – Audience Insights for B2B target groups available in 52 markets.

Research partners and in-house capabilities

Close partnerships with leading market research companies.

More than 50 OMD/OMG internal market researchers in Germany.

Erfahren Sie in unserer aktuellen Studie „Decoding B2B-Marketing: Herausforderungen verstehen – Probleme lösen“ wie Sie sich differenzieren können.

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