IKEA FOR BUSINESS

IKEA has identified the B2B sector as an important target audience for growth and has transferred the IKEA Family concept to them – welcome IKEA for Business!

Our task was to develop a creative approach that meets the needs of the business audience and conveys a new “feel-good” feeling to them. The work environment should feel more like home. The visual approach focuses on clear benefit communication, with creative implementation occurring within an activating paid and owned media approach on relevant platforms such as Meta, LinkedIn, YouTube, and includes B2B data usage for programmatic purchasing.