Röchling BioBoom

Together with Röchling, a global provider of automotive solutions, we simplified a complex topic for a focused audience. The product launch of a new material, distinguished by its environmental friendliness and extreme flexibility in application, aimed to grab attention internationally among engineers and C-level executives of automotive manufacturers in the USA, China, and Europe.

From naming to creating key visual, image videos, product packshots, social ads, and landing page, we designed and produced the entire launch campaign. BioBoom, its philosophy, and its various applications were made tangible through tight storytelling across various channels. In our media strategy, we employed carpet bombing to ensure multiple contacts with decision-makers.