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SAP


Every business decision-maker is familiar with SAP, but lesser-known are the product solutions that can greatly accelerate stalled digital transformation in Germany. Our aim is to engage the niche B2B audience, unreachable through traditional cookie targeting, with SAP solutions.

To achieve this, we’ve developed a novel digital infrastructure: AI analyzes how text, images, videos, and audio interact holistically. Ads are displayed on a large scale only when the context is perfect. Fully automated. Scalable. Self-optimizing and cross-marketer. First Mover in Germany and EMEA.

RESULTS

  • 3.4x more attention & 2x higher engagement rate
  • +18% consideration for SAP products
  • +15% usage intentions.
  • Without cookies, this approach is future-thinking.
https://omd-e2b.com/wp-content/uploads/2024/05/SAP.mp4
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OMD e2b – Munich

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